Assessment Of Marketing Strategy Practices In The Case Of St. George Brewery (bgi)

The ultimate goal of any business establishment is to remain in business profitably throughrnproduction and sales of products or services. Without optimal profit, a business firm cannotrnsurvive. One of the core activities in a business company to stay in business is having a wellrndeveloped marketing strategy. The ultimate success or failure of a company depends on itsrnmarketing strategy. So, it should be implemented effectively to achieve the company’s objectives.rnHaving this in mind, the study has been designed to assess the marketing strategy practices ofrnthe St. George Brewery factory (BGI) in light of an integrated framework. Both primary andrnsecondary data collection instruments were used to collect data. Closed ended and open endedrnquestionnaires along with interviews were used for the purpose of data collection. The selections

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