IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PRODUCTIVITY; EASTERN REGION

(A CASE STUDY OF THE NIGERIAN BOTTLING COMPANY PLC.)

ABSTRACT

This research study was on the “Impact of strategic planning on organizational productivity” (a case study of Nigeria Bottling Company).

The main objectives of the study are:

1.                 To assess the impact of environmental factors on the strategic planning of the company.

2.                 To evaluate the relationship between strategic planning and the corporate performance of the company.

Based on this, two hypothesis were formulated and tested.

The population of study constitute all the company in Eastern Region especially Enugu and Onitsha.

Questionnaire and oral interview was used to elicit data from respondents.  Simple tables and percentages where used in analyzing the data collected.

From the analysis the researcher discovered that:

a.                 Internal and external environmental factors surrounding the company greatly influence its ability to plan strategically.

b.                 That long range strategic planning was carried out by corporate to management team.

In the light of the above, recommendations on how to enhance company’s productivity through improved strategic planning were given.

It is strongly believed that these measures will go a long way in enhancing the organisational performance of the company.

TABLE OF CONTENTS

Title page    -        -        -        -        -        -        -        -        -        i

Approval page     -        -        -        -        -        -        -        -        ii

Dedication -        -        -        -        -        -        -        -        -        iii

Acknowledgement         -        -        -        -        -        -        -        -        iv

Abstract      -        -        -        -        -        -        -        -        -        vi

Table of contents  -        -        -        -        -        -        -        -        viii

CHAPTER ONE

INTRODUCTION

1.1     Background of the study         -        -        -        -        -        -        1

1.2     The statement of problem       -        -        -        -        -       

1.3     Objective of the problem         -        -        -        -        -        -       

1.4     Hypotheses-        -        -        -        -        -        -        -       

1.5     Significance of the study         -        -        -        -        -        -       

1.6     Definition of terms         -        -        -        -        -        -        -       

          References  -        -        -        -        -        -        -        -       

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1     The profile of the Nigerian Bottling Company Plc        -        -       

2.2     The concept of planning          -        -        -        -        -        -       

2.2.1  What is planning and reason for planning  -        -        -       

2.2.2  Processes of planning    -        -        -        -        -        -       

2.2.3  Duration of plans, levels of plan       -        -        -        -       

2.2.4  Benefit of planning        -        -        -        -        -        -       

2.3     Strategic planning concept      -        -        -        -        -       

2.3.1  What is strategy and strategic management         -        -        -       

2.3.2  The term strategic planning     -        -        -        -        -       

2.3.3  The key element in the strategic planning process         -        -       

2.3.4  Levels of strategy-        -        -        -        -        -        -       

2.3.5  Criteria of evaluating a plan’s effectiveness         -        -        -       

2.3.6  Impediments to strategy execution   -        -        -        -       

2.4     The concept of productivity / meaning of productivity and

productivity problems   -        -        -        -        -        -       

2.4.1  The environment  -        -        -        -        -        -        -       

2.4.2  Organisational characteristics-        -        -        -        -       

2.4.3  Determinants of organizational productivity       -        -        -       

2.4.4  Work characteristics and individual characteristics       -        -       

2.4.5  Factors influencing productivity / importance of productivity        

2.5     The summary of the review of related literature   -        -       

          Reference    -        -        -        -        -        -        -        -

CHAPTER THREE

3.1     Research methodology   -        -        -        -        -        -       

3.1.1  Source of data      -        -        -        -        -        -        -       

3.1.2  Primary source of data  -        -        -        -        -        -       

3.1.3  Secondary source of data        -        -        -        -        -        -       

3.2     Population of the study-        -        -        -        -        -       

3.3     Research instrument      -        -        -        -        -        -       

3.3.1  Questionnaire       -        -        -        -        -        -        -       

3.4     Determination of sample size  -        -        -        -        -       

3.5     Questionnaire administration  -        -        -        -        -       

3.6     Techniques of data analysis    -        -        -        -        -       

3.7     The scope of the study   -        -        -        -        -        -       

3.8     The limitation of the study      -        -        -        -        -       

          Reference    -        -        -        -        -        -        -        -       

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA

4.1     Presentation of result     -        -        -        -        -        -       

4.2     Test of hypothesis         -        -        -        -        -        -        -       

4.2.1  The statement of hypothesis one      -        -        -        -       

4.2.2  The statement of hypothesis two      -        -        -        -       

          Reference    -        -        -        -        -        -        -        -       

CHAPTER FIVE

SUMMARY OF FINDINGS, RECOMMENDATION, SUGGESTION AND CONCLUSION

5.1     Summary of major finding      -        -        -        -        -       

5.2     Recommendation-        -        -        -        -        -        -       

5.3     Suggestion  -        -        -        -        -        -        -        -       

5.4     Conclusion-        -        -        -        -        -        -        -       

          Reference    -        -        -        -        -        -        -        -       

BIBLIOGRAPHY          -        -        -        -        -        -        -        -       

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Strategic planning which is a process that involves analyzing the opportunities and threats in the market place, which building the strengths and correcting the weaknesses within the firm, also involves setting goals for specific product market and for the firm (Bernett and Willsted:1988); and since it is perceived as a mediating force between the organisation and its environment, it has become highly imperative for business organizations to adopt it so as to enhance productivity.  This is sequal to the fact that business enterprises under the prevailing economic environment of today, have to be up-and-doing so as to be efficient to survive. High prices due to increasing production costs coupled with severe liquidity squeeze necessitated by the dwindling external value of our national currency, have had a serious dampening effect on consumer demand.  Having been faced, therefore, with a

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