Internet For Marketing Productsservice Case Of Star-rated Hotels In Addis Ababa.

The Internet has increasingly become a popular medium for marketing. This paperrnattempted to assess and investigate the level of the use of Internet, the potentials of thernInternet for marketing Ethiopian hotels products/ services and the constraints on the fullrnrealization of such potential. The study used both primary and secondary data to gatherrninformation from key Informants in the Hotel Industry. An observation of the websites ofrnthe selected hotels on the study is also used as another means of data gathering.rnThe study then analyzed the data gathered to provide a meaningful interpretation and torncome up with practical applications of use of the Internet for marketing Products/ servicesrnand also to help marketing managers in such organizations to devise their strategy inrnaccordance with the findings.rnThe paper also provides an insight on the level of the Internet usage in the Ethiopian hotelrnIndustry and concludes by recommending suggestions on how to efficiently and effectivelyrnutilize the Internet under the constraints.

Get Full Work

Report copyright infringement or plagiarism