This study was embraced upon o ascertain the impact of the effects of good public relations management on productivity. This study has a total of three chapters.

In chapter one, which is the introduction it emphasize that the more management utilize the effects of good public relation, on productivity, the greater the tendency to make a profitable lending decision, the extent to which organizations identified with peculiar productivity determines the success or failure of that organization.

In chapter two, which is the literature review of relevance to the study of growing, expansion and recognition of public relation as a result of wide spread changes in economic and social system.

Title page II

Approval page III

Certification page IV

Acknowledgement V

Abstract VII

CHAPTER ONE

1.1 Introduction/Background of the study 1

1.2 Objectives of the study 2

1.3 The significance of the study 3

1.4 The scope 4

1.5 The limitation 4

References 6

CHAPTER TWO

2.1 Review of related literature 7

2.2 References 19

CHAPTER THREE

3.1 Public relation approach 20

3.2 Public relation defined 21

3.3 Difference between public relation and human relation22

Summary of research work 22

Conclusion 24

Recommendation 24

Bibliography 26

CHAPTER ONE

1.1 INTRODUCTION

Background Of Study

All companies/organization whether profit or no-profit oriented cannot get on well on their own without public’s goodwill, organization are also identified with peculiar productivity which determines the success or failure of that organization. Public acceptance of any organization therefore is determined by the soundness and effectiveness of it’s public relations programmes good public relations is not something which can be achieved quickly by any business organization because to gain the respect and confidence of people requires time publicity that distorts faces, misrepresent or misleads is not worthy of the name public relation neither does it means spending extravagant for entertaining influential people nor staging spectacular parties to attract attention.

In some cases, public relations is used as a temporally defensive measures to compensate for mistaken in dealing with customers neihbours and other group of people and also when faced with strike of employees/productivity. Being a management policy to build a good and mutual understanding is something which advertisement alone cannot achieve; instead it is the responsibility of every public relations department. Thus, the intent of this study is to review management on productivity of Delta, Textile Mill Asaba in the light achieving positive public opinion through effective public relation Department. As a result this project is arranged in three chapters and the succeeding provides a plan for the paper, chapter one deals with introduction background of study, objectives of the study (purpose) scope and limitation of study.

1.2 OBJECTIVE/PURPOSE OF THE STUDY

The study into the effect of public relations management on productivity of Delta Textile Mill is to determine to what extent the public relations department programme has gone into reducing the problem of the organization.

Furthermore, the project is aimed the following

To evaluate of the performance for existing public relation department in the organization with the intention to determine the competence of the staffs willingness to work together with the facilities and finance available to the department.

To find out if the management of Delta Textile Mill buys the opinion and programmes initiated by the public relation officer/manger. To know whether the public relations manager do belong to the management.

To look into the relationship between the management and the productivity, the effectiveness of the public relations programme and the desired proficiency or skill of its staff.