Accessing current and accurate information being any where at anytime is becoming arngrowing interest nowadays. WAP (Wireless Application Protocol) is an applicationrnprotocol that creates an opportunity to access information of an interest from WAPrnservers using mobile phones. WAP supports a UTF-8 encoding, which can be used forrndeveloping a multilingual WAP pages.rnIn this work, the necessary standards, tools and configuration requirements for EthiopicrnWAP content development are identified and studied. As a result of this study wernobserved that WAP technology could be applicable for information delivery in Ethiopicrncontent on mobile phones.rnTo demonstrate the result of this work, we have developed a WAP application forrnagricultural market information delivery in Amharic language.rnKey words: WAP for Ethiopic, WAP based Marketing Information, WAP localization,rnWAPE, XHTML MP for Ethiopic