There is a story that can be told behind every cup of coffee that we drink starting from pluckingrnthe red berry from the coffee plant by the diligent hands of Ethiopian farmers to preparing a tastyrncup of coffee. Ethiopia is known for her rich cultural ritualistic coffee ceremony. However, thernpotential for coffee tourism development in Ethiopia remains largely untapped because of lack ofrntourism attraction knowhow and a range of destination management issues. The aim of this studyrnis to explore the traditional coffee ceremony and branded coffee houses of Addis Ababa fromrntourism attraction perspective by investigating tourist appealing cultural elements of traditionalrncoffee ceremony and contemporary coffeehouses with their peculiar features that ignite visitorsâ€™rnmotive to experience Ethiopian coffee culture. Exploratory sequential research design is used. Thernsurvey sample consists of 200 coffee consuming tourists out of which 174 respondents are foundrnto be valid. Numerous cultural elements have been identified which will be used as a steppingrnstone to develop the existing coffee culture as a tourism attraction. Data was also gatheredrnthrough in-depth and semi-structured interviews that are made with 16 participants for thisrnparticular study. Data collection and analysis were simultaneously done in the case of qualitativerndata. As a result of the findings of the study seven main themes were emerged through in-depthrninterviews. These themes are authentic coffee culture, cultural diversity, contemporary coffeernhouse, glocalization, traditional coffee ceremony, social media and tourism attraction potential.rnThe outcome of the analysis indicates that Addis Ababa has a great potential of becoming coffeernculture destination. However, to get a wider global market position the thesis suggests a set ofrnrecommendations. Engaging in digital technology promotion, coordination between variousrnstakeholders in coffee, following participatory approach and government support in order to scalernup traditional coffee selling corners of the city was mentioned.