Visitor management is an important tool in the achievement of sustainable tourism throughrnminimizing the negative impacts and maximizing the positive impacts of visitors in a givenrndestination. The objective of this study was to investigate visitor management as a tool tornenhance sustainable tourism development, current practice and challenges in Gorgora. Thernstudy employed descriptive design in line with mixed research approach. Indeed, 95rninternational and domestic visitors were selected using convenience sampling and 5 keyrninformants selected using purposive sampling. Questionnaire, interview and observationrnwere instruments to collect data. In the methodology part, the collected quantitative datarnwere analysed using descriptive statistical tools like frequency, percentage and mean also therncollected data were processed via SPSS version 24 and qualitative data were collected keyrninformant interview applied for narrative analysis. Based on the findings of the study thernpractices of both hard and soft visitor management tools in Gorgora were found poor whichrnverified the challenges of implementing visitor management including low level ofrnimplementation, limited stakeholder participation, lack of budget, limited skilled humanrnpower, and lack of awareness and negligence of responsibility in the study area. Based on thernresult, visitor management tools and sustainable tourism have a relationship and visitorrnmanagement tools contribute for enhancement of sustainable tourism development in thernstudy area. Based on the findings of the study, the researcher forwarded somernrecommendations to visitor management practice in the area.