Ethiopia has facing different environmental problem, There is a common understanding thatrndeforestation is partly due to lack of awareness. In this regard, studies conducted in Ethiopia onrnthis issue are very limited. This study has attempted to explore the coverage of deforestationrnissues in Broadcast media. For the study, Qualitative data were used. The sampling techniquernused was mainly purposive. Three key informant interview and Ten in-depth interviews werernconducted with higher officials and Journalists. In document analysis there were a sample ofrn1440 news transmitted across a period of 1st of January 2019 to 31st of December 2019, hasrnbeen analyzed , Deforestation and Environmental related program were also analyzed the abovernmentioned period. Results show that no permanent programs was assigned for deforestationrnissues, FBC also has no framed the issue of deforestation in its communication platform. Lack ofrndeforestation issues information , lack of expertise journalists and training on the concepts ofrndeforestation, scarcity of sponsors and stockholders , inadequate of assigned time forrndeforestation are some of the challenges faced in the deforestation reporting. From the results itrnis possible to conclude that given the current trend of deforestation reporting ,the journalistsrnwould remain environmentally illiterate. The study further concluded that unless deforestationrnawareness is urgently created, public awareness would remain low and there would be furtherrndeforestation issues. Therefore , the study recommends that measures such as identification ofrnawareness obstacles , framing of deforestation issues as agenda, training and sensitizing ofrnjournalists on deforestation issues, and enlightened broadcast management should be givenrnattention.