Visitors Satisfaction On Tourist Ameities In Entoto Saintmary Tourist Attraction Site In Addis Ababa An Empirical Study

Tourists compare the actual provision of tourist facilities and services with their expectations tornevaluate their satisfaction in tourist attraction sites. If the actual performances of the attractionrnsites exceed their expectations, it increases the likelihood of satisfaction so that visitors will bernmore willing to revisit the attraction sites and vice versa. Visitors’ satisfaction is a postrnperception evaluation that disappoints, meets or exceeds expectations and is based on the overallrnexperience of tourist amenities in the site. Visitors’ satisfaction is therefore an evaluation thatrnthe visitors experience at least as good as it was supposed to be.rnThe main objective of this study is to empirically investigate visitors’ satisfaction in relation torntheir expectation and the available tourism amenities in Entoto St. Mary tourist attraction site. Itrninvestigates some of the main elements that could influence visitors’ satisfaction concerningrntourist facilities and services. Visitors’ positive experiences of tourist facilities, service, products,rnand other resources provided in the tourism sites can bring about visitors’ retention; revisitingrnthe sites; and recommendations to others.rnIn order to study the link between touristfacilities and visitor’ satisfactions, 114 visitors in therntourist attraction site were included in the sample.Primary data was collected from both foreignrnand domestic visitors in the study area starting from April 14/4/2019 to May 13/5/20/19. Sixrntourist facility components were accessed to measure visitors’ satisfaction in the attraction siternnamely safety and security of visitors; accessibility of tourist facilities; attractiveness and beautyrnof the site; hospitality services; tourist information service; and general brand image andrncomprehension of the tourist attraction site. A paired sample t- test was employed to compare thernexpected level of tourist facilities and services with the available tourist facilities and services.rnThe components were categorizedas above the visitors’ expectation level or below the visitors’rnexpectation level to measure the satisfaction of visitors on the available tourist facilities andrnservices.The findings of the study shows that three of these tourist facility components namelyrnaccessibility of tourist facilities, hospitality services and tourist information service are belowrnthe expectation level of visitors which were dissatisfactory to visitors in Entoto St. Mary touristrnattraction site.

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