Entrepreneurial Orientation And Small Enterprises Performance Roles Of Marketing Resources Allocation And Access To Financing

Entrepreneurial Orientation is one interesting area of research in business strategy and entrepreneurship disciplines in the last few decades, as it is influential concept in successful business performance. Although a number of related researches have been conducted in different parts of the world, only limited were in Ethiopia. This research, thus, aims to address this gap by taking 233 random samples from small enterprises in Addis Ababa. Both direct EO – Performance relationship and interaction effects of access to financing (FNS) and marketing resources allocation (MKT) as moderators were examined in this relationship. Moderated hierarchical regression has been applied to see how EO as independent variable and MKT and FNS as moderators influence small enterprises’ performance. From the analyses it is confirmed that EO has positive and statistically significant (p

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