Public Private Collaboration For Tourism Development In The Case Of Addis Ababa.

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Tourism is now one of the largest earning industries in the world. Addis Ababa the capital city of Ethiopia and the home of the African Union with a wide variety of tourism resource including; historical, natural, and museums attractions. Empirical review reveled that researcher have made their effort in studying the problem of collaboration between public and private sectors for tourism development in Ethiopia. Even though, much of works has done by researchers in the study area because most scholars tried to precise the problems in some areas which are not similar with study area in many settings. As a result, these theses deal with public-private collaboration for tourism development in Addis Ababa. The researcher employed qualitative research approach, by using cross-sectional research design. The way it collects information is through primary and secondary sources. In-depth interview was guide to collect the qualitative data by using purposive sampling. As a result data were collected from five major public and private tourism organizations in Addis Ababa; a total of 12 person-to-person in-depth interviews conducted from participants. Which include; minister of culture and tourism office, Ethiopian tourism organization, hotel owner associations & tour and travel association. The thesis identified by assessing the role of public private sector, the current practice and challenges of public private collaboration in Addis Ababa. There are various areas of collaboration in which these institutions engaged in public and private tourism sectors work together. For instance in terms of creating a skilled work force in the sector, investment, subsidizing the existing tourism resources financially, in terms of marketing& promotion. However, the finding announces that in Addis Ababa collaboration between public-private tourism sectors have not been able to make the expected results and much done through collaboration. Due to lack of common vision between the public and private tourism sectors, lack of familiarity with Private to private sectors, lack of continuous follow-up evaluation and improving statistical data. The thesis results implicate that for strong & continuous collaboration between public and private tourism sectors; 1st government prepare common vision of tourism development, a common product development, common goal for marketing and promotion, capacity building, continuous follow evaluation & monitoring, improving statistical data among public private sectors. 2nd the private sector and stakeholders in the tourism industry must have a common vision and create a good reputation & lastly other studies have done as a starting point; they should study how the public and private sectors can work together more.

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Public Private Collaboration For Tourism Development In The Case Of Addis Ababa.

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