Modes Of Cultural Imperialism As Reflected In The Narratives Of Daniel Kibret

In this globalised world, neocolonialism is exerting indirect influence on third worldrncountries. It is a new tactic planned to guarantee the indirect control over the newlyrnliberated states from the yoke of colonialism. This study was launched to determinernthe cultural influence and its ruinous impact over Ethiopian native values with arnview to create awareness about the frightening infringement of Western values. Irnselected appropriate narratives that reflect forms of cultural imperialism. In line tornthis, textual analysis of the narratives selected from the book Teterochu and the blog,rnYedaniel Iyitawoch was carried out. Thus, through analyzing the theme of thernnarratives, the study discloses the modes of cultural imperialism and therndestructions on native cultural values. The study reveals that even though it is anrnera of neocolonialism where the intrusion of Western culture in to third worldrncountries is the order of the day, the people are witnessed exposing themselves tornself-inflicted cultural assimilation and aping the West. Therefore, Culturalrnprotectionism policy is highly needed to minimize the pressure of alien culture. Inrnaddition, stakeholders need to shoulder the task of creating awareness towards thernprotection of domestic cultures.

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