The Effect Of Sales Force Compensation Factors On Job Satisfaction A Case Study Of Moha Soft Drinks Industry Plants In Addis Ababa

This thesis is designed to study the effects of sales compensation factors on sales employees‟ job satisfaction in the Case Study of MoHA Soft Drinks Industry in the three plants of Addis Ababa.rnThe study employed Explanatory research design having a sample size of 93 employees drawn from the target population of 122 with a valid response rate of 87.10%.The sample size were selected based on a table for determining sample size by Krejcie and Morgan, (1970). The study used simple random probability sampling method since the exact size of the population was known for the moment.rnThe collected data were checked with Cronbach‟s alpha to measure the internal consistency and the result was 85.10%. SPSS 20.0 software was used for quantitative data analysis on both descriptive and inferential statistics Descriptive statistics were used to summarize and present the data while correlation analysis, to investigate the strength of relationships of the studied variables. With regard to inferential statistics; regression analysis is used to test the significance contribution of each independent variable to the dependent variable of job satisfaction.rnThe research findings have shown that sales territory alignment and sales force sizing were found to be factors of sales force compensation having significant effect on job satisfaction of sales employees due to variability of income disregarding effort allocation. Therefore the HRM must ensure that strategic and policy objectives are in place to maintain equality in opportunity and improve employees‟ job satisfaction focusing on these important factors

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