Religious Tourism Product Development In Debre Libanos Monastery Ethiopia

This study discusses about religious tourism product development in Debre Libanos Monastery.rnTo explore this research topic, the thesis examines three key concepts: the salient features of thernMonastery for religious tourism; the challenges and opportunities presented to religious tourismrnproduct development in the area; and sustainable development of religious tourism product. Tornachieve these systematically, an extensive review of related literature is made and the thesisrnemploys multiple methods (survey, interviews, focus group discussion, fie/d observations, andrninformal discussions and participation). Such an approach improves the validity of the findingsrnand successfitlly addresses the central research questions. Both quantitative and qualitative datarngenerated fi'om these techniques are analyzed, integrated, and are used to complement eachrnother. Based on the findings obtained fi'om multiple methods, this research concludes that thernkey attractions, its uniqueness, the outstanding attributes and the appealing religious activities ofrnthe site are the salient Jeatures oj this religious tourism destination that give a very interesting,rnspiritual and enlightening experience for visitors. Constraints such as inadequacy and poorrnquality oj Jacilities and services, gradual expansion oj inappropriate activities andrndevelopments, challenges on monastic life, administrative problems, community settlement, andrnnatural disaster and human caused problems are the challenges presented to religious tourismrnproduct development in the area whereas the area's endowment with amazing attractions,rnreligious values oj the site, respect Jar nature, and its location are the opportunities Jar therndeve/opment. Community perception and support Jar re/igious tourism product deve/opment,rncollaboration among stakeholders, protection oj the area's religious, cultural and environmentalrnvalues, sustainable marketing and promotion oj religious tourism products and setting uprnappropriate interpretive programs are the fundamental considerations to ensure sustainablernreligious tourism product development in the area.rnKey words: Religious tourism, Debre Libanos monastery, and product development.

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