[n this study the researcher has chosen to focus upon the multiple ways by which Timket hasrnplaying for the tourism development of the region. A descriptive method with both quantitativernand qualitative research approaches were used to undertake the research. Through the help ofrnvarious mechanisms an attempt is made to collect the necessary data from touri sm businesses,rnofficials, local communities, tourists and also from the churches found in the city. To analyze thernalready collected data, the researcher used SPSS (Statistical Package for Social Sciences) torndescribe frequency distribution, percentage, and paired I test of the quantitative data whereas thernqualitative data was first grouped into the category they belong and thus narrated according tornthe meaning it bears. The findings of this study revealed out that indeed Timkel in the city ofrnGondar has all-round contribution, i.e. image making, economic benefit, place marketing, andrnsocio-cultural values, for the development of the city's tourism. However it could be stated that,rncurrently, the centre's potential in attracting an increased number of domestic and internationalrntourists has not been reali sed. Therefore, problems of marketing and promotion, a clash ofrninterest priority, lack of co-ordination among stakeholders, accommodation, service pricing andrnothers are all inside the destination. For the sake of sustainability, this finding also caut ioned thatrnan inclusive approach involv ing key stakeholders of the destination is urgent.rnKey words: culture; tourism; cu ltural tourism; fe stival and festival touri sm