In Elhiopia the level o/maternal mortality and morbidity are among the highest in the worldrnThis is attributed to among other/actors, non lise o/modern health care service by women inrnEthiopia. According to the 2005 EDHS, more than seven in ten mothers didn 't receive ANC alrnall. There/o re, the objective o/this study 1I'as to examine/actors influencing ANC servicesrnutili:ation in a/a Woreda, Wolaita zone, SNNPR.rnA comlllunity based cross-sect ional survey was condllcted in a/a Woreda from JanuC/ly 16-rnFebrtlC/lY 312011. A multi stage sampling technique was used to select the study popuLation onernfrom urban and the other /ourfrom rural. The strtlctured interview questionnaire wasrnadministered to the total 0/620 study units so as to collect relevant data. Chi-square test andrnLogistic regression Analyses were done using SPSs.rnThe result a/the study reveaLed that ANC service utilization in the study area was 33%.rnHOlrever, ji'DInthose who allended ANC service, 58 % started ANC visit during the second &rnthird trimester 0/ pregnancy. Residence, A1aternal education, intenseness o/pregnancy, women 'srnoccupation, marital status, and household size o/womenllsually live were major sociarndemographic predictors 0/ ANC service utilization in the area.rnANC utilization is/or under any acceptable standard in the study area. Among the attendantsrnSignijicanl proportion were not initiated the visit infirstlrimesler. For increasing ANC servicernutili:ation; expanding contraceptive choices that enable mothers to find a suitable & morerneffective method, expanding intensijied maternal health care programs particularly in ruralrnareas, awareness raising campaigns and providing education to girLs should be emphasize.