Contribution Of Ethiopian Airlines For The Growth And Development Of Ethiopian Tourism

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As transport is synonyms with travel and tourism, to be able to participate in tourism,rnpeople must travel; to travel, people must generally have access to some form ofrntransport. Therefore, the evolution of various modes of transport has been integral to therngrowth of tourism in general, while the development of air transport is a pre requisite forrnmass market travel. This need has been met in the international context by developmentsrnwithin the airline sector (Ann Rowe, 2002). The main objective of this research is tornunderstand Ethiopian airline contribution of touri sm sector that is, the pattern and trendsrnof Ethiopian in transporting tourists domestically and internationally, to assess the levelrnof tourist sati sfaction who were served by ET and, the opportunity and challenge thernairline faces while providing its service. In order to carry out the study, both primary andrnsecondary data was considered, the primary data collected through interview torndepartment specifically Passenger Market Development of EAL and key informants ofrnMarketing department of MOCT, a researcher completion questionnaire to accidentalrntourists was also conducted to have information on their demand and to estimate the levelrnof their satisfaction with the service and facilities in using Ethiopian. Results indicate thatrnfor international flights, most tourists took Ethiopian airlines and few with other flightsrngive different reasons for that price sensitivity of tourists was the dominant reason,rnawareness on the good will of ET and their membership for sheba miles were alsornaccount for their preference. Results also show there is a dissatisfaction of time schedulernflights and some repeated intolerable delays. The researcher has studied Et's contributionrnand it concludes though the performance of Et is ahead of almost all other sectors in therncountry, it has not yet exploit its potentials well in regard to tourism related activities.rnAnd again its current contribution has to be understood, it has build tourist supplyrncapacities stimulating entrepreneurship and attracting investment by giving betterrnservices. Building tourism supply capacities, stimulating entrepreneurship, and attractingrninvestment is its priority. In order to achieve these, there should be effective sectoralrnpolicies and trade policies must be carefully formulated.

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Contribution Of Ethiopian Airlines For The Growth And Development Of Ethiopian Tourism

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