Data and Financial sectors are two much correlated concepts where by Financial sector by itsrnnature has been an intensively data-driven industry. Data is characterized as the lifeblood ofrndecision-making and the raw material for the sectors. Due to the high and variable demands ofrntheir end-users, these sectors are undergoing huge reforms and digitalization. As a result, thesernfinancial institutions are beginning to understand the importance of collating and utilizing theirrninternal data such as debit and credit transactions, internet banking data and their digital channelrnapplication service using latest or moderate data analytics tools.rnGenerally, this analytics tools driven insights are used to the realization of competitive advantagernand to achieve wider market share. Hence this study is aimed at identifying the Definition andrncharacteristic, the role, current challenges, motivational and facilitator factor on thernimplementation of the data analytics tools in sampled Ethiopian private banks.rnThus, to meet the above objectives, qualitative methodology is adopted. Standardized openrnended interview with 5 respondent whose work is directly related with these tools is conducted.rnFor analyzing the data collected through interview a thematic analysis is conducted to identifyrnpatterns of themes. These themes are organized based on categories: i.e., facilitator factor,rninhibitor factors and motivational factors of data analytics tool implementation. Under eachrncategory sub-themes are constructed namely: External factors, relative advantage, top levelrnmanagement, IT infrastructure, Human resource, Data management, Ease of use andrncustomization. The result of the research is believed to provide an insight into the current statusrnof the banks in implementing the tools. Additionally, the result can be used as a baseline forrnfuture studies related to the data analytics area for academic researches.