Effectiveness Of Health Posters In Awareness Creation And Promoting Behavior Change. A Case Study Of Unicefs Billboards Addis Ababa

This study is designed to examine how effectively UNICEF’s billboards in AddisrnAbaba communicate health message. In other words it looks into whether thernbillboards are designed in a way the audience understands them. It also exploresrnthe strategy employed to design health posters and billboards.rnSince the major concern of the research is to know how effectively the billboardsrntransmit the intended message towards the audience, 120 respondents arernrandomly selected as research participants. Questionnaire is used as a major datagatheringrninstrument. Besides, to substantiate the study UNICEF’s communicationrnplanners and programme officers as well as health workers in Family HealthrnInternational (FHI) are purposively selected. Interview is conducted withrnUNICEF’s communication planners and programme officers while focus grouprndiscussion is made among FHI health workers. Accordingly, the data gathered isrnanalyzed by using different methods of data analysis, like: descriptive approach forrnqualitative data and using frequency and percentage for quantitative data.rnThe result shows that unsuccessful message transmission of UNICEF’s billboardsrnis related significantly with inadequate skill of message designing proficiency ofrnUNICEF’s communication planners. Generally, it is noted that the target audiencesrnhave not participated in message designing and in the decision process, whichrncontributes for unsuccessful message transmission. This result of the study,rntherefore, proves unsuccessful communication flow through UNICEF’s billboards.

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