Assessing Coverage Of Childrens Issues On Oromia Television The Case Of Gaammee Program

The topic of this research work was assessing of coverage of children’s issues on Oromia Televisionrnwith regard to Gaammee Program. Accordingly, the study was aimed at assessing Coverage ofrnchildren’s issues on OTV’s Gaammee program. To this end, survey techniques and semi structuredrninterview were used. For this purpose, the researcher used purposive sampling technique to selectrnareas where data were gained from audiences of OTV children program. For this reason, areasrnselected were Burayu and Adama cities of Oromia regional state. The researcher used Snow ballrnsampling technique to identify four schools-two-two schools from each city. After that, purposivernsampling technique was used to gain the final target schools. Accordingly, 200 children were selectedrnfrom the age of 8-12 from four schools (two from Burayu city and the other two from Adama city).rnFinally, random sampling technique was used to select classes from which children were selected. Inrndoing this, quota sampling technique was used. In addition, an in-depth interview was carried out withrnGaammee program producers. Then, the findings of the study revealed that gaps between interests ofrnchildren audiences and Gaammee program producers on prioritization of contents of the programs,rnshortage of finances and human power from the side of program producers, influences of parents andrnpeers and pressures from outer Television channels are factors that are affecting Gaammee program.rnAlso; despite Gaammee is playing a role of agenda setting, an objection from children shows there isrnabsence of presentation of problems children are facing, more specifically child abuse. When it is seenrnfrom the line of audiences’ satisfaction status, the study revealed that the audiences need to stay withrnthe program only to the extent they cannot get substitutes for their own best interest. In addition to this,rnOTV Gaammee program coordinators are not detecting the satisfaction level of their audiences.rnKey Terms: Children issues; Children’s satisfaction and Program Contents

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