In their claim as agents of change CSO’s produce newsworthy actions. The thesis studiesrntheir representation in three Amarigna newspapers over the entire election year 1997rn(2005 G.C.). The paucity of material on the issue has led me to rely more on theoreticalrnsources (social responsibility theory, normative theory, agenda-setting theory) and, by thernsame token, on experiences that diverge from the Ethiopian.rnBoth quantitative and qualitative methods are used. The data gathered by the usualrnsampling techniques and semi structured and unstructured interviews are analyzed withrnregard to type of articles, attribution, tone, themes.rnThe findings are that portrayals depend on the domain of activity: rather favourable in thernsocio-economic domain, less so in the political.rnMy concluding remarks evoke the question of self-image that a certain type ofrnrepresentation seems to have entailed.