Crisis Communication A Case Study Of The Integrated Master Plan Crisis In Oromia Regional State

Crisis communication is an important part of public relations that could have either constructivernor risky consequences based upon the action that an organization acts in response. This studyrnaimed to find out the crisis communication management of the Oromia state government.rnTheories of crisis management and crisis communication were employed to identify models ofrnbest practices for crisis management and to apply these models to analyze the effectiveness ofrngovernment’s response to the crisis due to the new integrated master plan, a master plan forrnAddis Ababa city and towns on the outskirts of the city.rnA content analysis of 58 articles from five newspapers; Reporter, Capital, Addis Zemen, Fortune,rnand Barissa, was conducted to examine how government responded to the crisis of integratedrnmaster plan. Results revealed that government’s response incorporated both best practices ofrncrisis communication, as well as crisis responses that could be categorized as unethical. Suchrnunethical responses included evasion of responsibility, attack of the accuser, minimization, andrndenial, while effective crisis communication tactics consisted of updating the public in a clearrnand concise manner, acknowledgment of mistake, and expressing sympathy and concern.rnIn-depth interview were also conducted with eight participants from public relation practitionersrnto examine the communication strategies employed in the different phases of the crisis, therneffectiveness of crisis communication strategy, media usage, influence of organizational culturernin crisis communication, and stakeholder’s consideration. Results revealed that different mediarnwere employed during the crisis period, organizational culture has influenced crisis managementrnand communication, and the role of stakeholders was mostly considered from an organization’srnperspective and stakeholders were seen purely as receivers of organizational messages

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