The purpose of this study was to assess the Print Media's Coverage of gender issues and the rolernit played in Enhancing Gender Equality with especial focus on Addis Zemen Amharic DailyrnNewspaper. Qualitative methodological approach has been employed in order to address thernresearch questions posed like contents of Addis Zemen daily newspaper were taken in selectionrnfor analysis with a time frame (From February 8,2017 up to February 7,2018) and supplementedrnby interview and Focused Group Discussion with two groups. Based on the data gathered, thernstudy revealed Addis Zemen daily newspaper is not in a position to create public awareness andrnenhance gender equality. The newspaper which is administered under Ethiopian Press Agencyrnfollows traditional and male controlled administration system where females are not allowed tornoccupy the decision making position and decide on what story they want to create on thernnewspaper. Media's coverage of women issues with the high politicized manner, presenting thernsuccess of business women, mostly in relation to government's Small Scale Entrepreneurshiprnpolicy, the media's focusing on covering of events which are organized by governmentalrninstitutions and lack of an investigative element in the news and feature stories of the newspaperrnreveal that Addis Zemen has poor performance in enhancing gender equality through continuousrnadvocacy agenda. The inconsistent coverage of women and gender issues throughout the yearrnreflects that the media is on the back raw in terms of the role it played in serving as a center ofrnsocial learning and the building of healthy gender attitudes within the society. Finally,rnrecommendations are given based on the research findings.