Since its invention in 19th and 20th-century television has passed through different stages. Therntelevision broadcast its content in different formats of news and news programs. One of thernwidely known television genres is a talk show program. The beginning of talk show programsrnhas more than four decades of ages. In Ethiopia, since the beginning of television transmission,rnvarious television formats were implemented. Among the television programs, the talk showrnprogram history was limited to outsource producers for a long period of time, which meansrnEthiopian television was not produced in house talk show programs for a long period of time duerndifferent reseasons. But recently, the station began to give attention for talk show program,rnhence ten talk show programs are broadcasting in Ethiopian Television presently. Ethiopianrntelevision talk show programs have four types such as one to one, one to few, one to many andrnphone in. These programs have their own feature of presentation, target group, setting,rnbackground, and identity.rnThis study is conducted to find out how these talk show program contents and formats arernimplemented based on their standard. Opportunities for having talk show program formatsrnespecially in addressing public issues, opening debate and discussion for the public, forrnentertaining various opinions, ideas, views have been discussed and analyzed. The generalrnobjective of this study is analyzing content framing and format implementation of Ethiopianrntelevision Amharic talk show programs.rnTo make this study both quantitative and qualitative method was deployed specifically datarnanalysis and in-depth Interview respectively. For data analysis of content statistical package forrnsocial scientist (SPSS) is used. purposive sampling is used for the qualitative approach of an indepthrninterview.rnGenerally, the finding of the study indicated and most of the respondents agreed that thernpresence of talk show programs and the designed formats are good and enables to make thernaudience active participant express their various views and ideas in the selected topic either inrnrecorded or in live talk show programs and also the shows are vital in attracting the audience .rnThe study results also show that even if the formats and the contents are good in addressing thernpublic issue there is a problem, which can be expressed in different forms such as hosting thernshows in a standard, planning, lack of preparation, time usage, and production quality. Thernstudy also revealed that there are internal and external challenges that hinder the show tornproduce in its standard. Most respondents indicated that these problems have to be solved andrnserious action is needed by the station to implement fully the standard of the shows as well asrncontent framing issues within the perspective of the public.