Med ia and society are interdependent. It is usual that Media works for the society in many ways.rnIt works to protect the va lue and the moral of the society and mainly it endeavors to educate,rnin form and entertain the society. Any in format ion that is produced and presenfed by med ia hasrnhuman element in it. Thus, these people have their own tastes, expectations and interests onrnmedia. If their taste, expectation and interest are not met with the contents of that specific mediarnproduction, readers will have the question of satisfact ion/ dissat isfaction.rnThis study endeavored to invest igate readers ' satisfaction/d issati sfaction of Fact, Addis Gudayrnand Lomi magazines based in Addis Ababa. The study attempted to discover the reasons whyrnpeople read those three magazines, and what sections of these magazines people prefer to read. Itrnintended to ident ify where readers find magazines to read and to di scover what satisfy andrndissatisfy them from the magazines they read.rnA total of 208 purposively selected magazine readers in Addis Ababa pa rticipated in the study.rnThe study employed both quali tative and quant itative methods. The in struments used to collectrndata were questionna ires, inte rview and content analys is. The researcher used frequency andrnpercentage for data analysis.rnAccording to the findin gs people read the three magazines for different reasons. In ge neral Add isrnGuday magazine readers are hi ghly satisfied with. Similarl y, most Fact magazine readers arernsat isfi ed wi th its contents. Most of Lomi magazine readers however are not happy with therndes ign, photos published and its copy and pasting approach. The majority of the three magazinernreaders mostly prefer to read political analysis, presentat ion and critiques on current affa irs.rnMany of Addis Guday magazine readers li ke to read health and science and technology issuesrnwhi le Lomi magazine readers like to read enteltainment contents. A significant number ofrnmagazine readers send their feedbacks to those magazines using social media, email and mostlyrndiscuss with friends and famil ies on what satisfy and di ssatisfy th em most.