Development journalism is a philosophy adopted by the state media in Ethiopia on a ground thatrnthis philosophy would enable the media support development endeavors of the country.rnProponents of development journalism believe that it would playa vital role in fighting povel1yrnand invigorating the endeavors of social transformation. Addis Zemen newspaper, Ethiopia'srnmost aged daily is following this philosophy line.rnDocuments that reflect the stance of the goverrunent and the editorial policy of the EthiopianrnPress Agency alike stipulate the need to adhere to established professional and ethical principlesrnin the undertaking of development journalism. In reporting development issues, the media arernexpected to be critical, investigative, analytical and interpretive to promote development.rnDevelopment wouldn't be measured only in material, statistical and econometric terms it shouldrnalso consider human needs, empowerment, participation and self-reliance.rnThe present study, which touched up on relevant literature and deployed qualitative methodsrnsuch as in-depth interviews, tocus group discussions, reviewing of documents and persunalrnobservations revealed that development reporting in Addis Zemen is commonly goverrunentrncentered, uncritical and excessively soft option oriented. The major challenges in coveringrndevelopment issues, according to the findings of this study, boil down to various factors whichrninclude limitations of individual journalists, inconvenience of institutional atmosphere as wellrnbureaucratic difficulties in accessing information. Key impeding factors Â· as journali sts arernconcerned include but not limited to lack of commitment, inadequate training, self-censorshiprnand adherence to the legacy of safe reporting. Institutional factors are inattention for rural andrngrassroots coverage, inability to ensure editorial independence, poor planning, lack of faci litiesrnand incentives.