Curricula Development, orientations and their dynamism in any form of training program tend tornattract enormous interests and attention among scholars, media professionals, governments,rnUnited Nations Agencies such as UNESCO and the informed members of the public in generalrn(Ochilo, (undated), p. 54).rnOur levels of competence and professionalism tend invariably to be linked to our levels ofrneducation. This is normally greatly influenced by the curriculum that one may happen to haverncovered. This in turn raises one's standard of practice as well as determining entry levels ofrnpersonnel into occupation (Ibid).rnAccordingly, the main purpose of the study was to assess AAU SJC's undergraduate curriculumrnthrough the eyes of journalists who graduated from the school.rnThe main method of data collection employed in this study was questionnaire dispatched forrnsixty two journalists who graduated from Addis Ababa University, School of Journalism andrnCommunications. The journalist respondent's work for private and government media in threernmedia types i.e. print media, broadcast media and news agency.rnIn addition, key informants from AAU SJC academic staff who have been participated inrncurriculum design are interviewed about the curriculum. The modular syllabuses were used asrndocument analysis methods of data collection.rnTen editors from print media, broadcast media and news agency are interviewed about therncompetencies of journalists.rnBased on the data obtained in this study, it is possible to say AAU SJC teaches its students wellrnthat the majority of the respondents believed they did not face competency problems whi ch werernlisted in the questionnaire. Those who believe they have competency problem even believe thatrnthey learnt well , but the education and the media practice do not match.rnThe curricu lum is found to be more of theory than hands-on learning. To the opposite the mediarnrequires more practice than theory so; the school should focus more on practice.rnAs of the changes in the media system, AAU SJC has been responding to changes in differentrntimes.