Journalism is both an institutional and professional exercI se where news making can bernunderstood as both an in stitutional routine and interpretative reportage of the social world. Asrnwith any other profess ion, however, news making is subject to the social dynamics that prevailsrnwithin the professional milieu.rnSuch interaction between disciplinary, institutional, and social factors calls for a need to studyrnthe inside story of the journalistic world: how the bureaucratic, institutional factors intervenernwith the final product of news. To this end, the study aimed at scrutini zing social andrnin st itutional factors at play in the day to day news making endeavor. The study was alsorninformed by the concept of ' reflexive sociology' which is often used in studying espec ially as itrnapplies to the sociology of work and the universe of journali sm. Th is theoreti cal frameworkrnconceptualizes profess ional settings, in general and journali sm in particular, as ' un, iverses'rnwhereby social and economic and structural factors interact with other universes and Doxa ,rnritual, and social capital playa pivotal role in defining practical realiti es.rnWhat is more, qualitati ve study des ign was employed in order to address the resea rch; withinrnthis, an ethnographic approach and interviewing were used as two important tools to gath er therndata. Accordin gly, parti cipant observation was conducted in the ed itori al meetings and news production processes in the news-magazme department of Fana broadcasting Corporate forrnnearly two months. Besides, semi-structured, semi-formal interviews were carri ed out with 12rnkey info rmants.rnThe fi ndings reveal that, social sensitivity; focus on the identification of wrong doings, andrnsensitivi ty to authority fi gures were considered as important virtues in news making process atrnthe target media house. Even though much of journa lists' profess ion al stand ards in synchroni zern1 with that of professional journali sm, such standa rds and princ ipl es were found to be based onrn, ritualistic underpinnings than cogent professional rationales.rnThe study also ident ifi ed a great deal of predictabili ty of news while covel'lng governmentrninstitutions and authori ty fi gures. Other media houses and listenership were al so found to bernfactors that the newsroom took into consideration while making journalistic decisions. Inrnaddition, high level of conformity to seniority was observed among journalists working in thernnewsroom.