The stud y aims to investigate orientations of peace journalism in se lected newspapers inrnEthiopia: Addis Ze men, Reporter (Amharic) and Addis Admass in 2012. Since th ernemerge nce of press in E thiopia, media outlets mo stl y serve as a battle field for powerrnelites. The study tries to examine how med ia address peace/conflict in te rm s of theirrncontent ori entation and their practitioners ' view towards peace journalism. Th e stud yrnemp lo ys Galtung's (1968) peace journ ali sm assumption, w hi ch says that if med ia playedrna role in promoting war and spre ading violence why would it not contribute to en drnvio lenc e and build peace, as it s theoretical framework. It uses both quantitative andrnqualitative methods. Using multi-sta ge sampling technique 160 conflict/peace relatedrnnews storie s and ed itorial articl es were found from 66 newspaper issues randomlyrnselected from the three newspapers. The technique used to analyze the stories is contentrnanalysis . On the other sid e, in-depth interview was held with 14 purpose ly selectedrninformants. Results of the study reveal that print medi a outlets in Ethi opia pa y littlernattention to peace oriented issues both in their outputs' (contents') orientation and th e irrnpractitioners' attitud e toward s peace journalism. Analyzed contents remain more of warrnoriented, with confl ict affi li ated reporting approach (s tyle) and do minantl y conflict storyrnfram in g. Most stories investigated are wa r, prop agand a and elite oriented with zero -sumrnoutcomes. The y also concern on single events (incidcnts) havin g visible effects caused byrndifferences amo ng conflicting parties, in a ve ry reactive and partisan manner. In line withrnthis most stories use vilifying language sometimes co ined by few power elites in theirrnreports. Besides, most media practitioners in Ethiopia lack cle ar understanding an drnenou gh awarene ss on peace journali sm bas ic concepts. In general the ne wspapers do notrnlook at a departure from the trad ition al (war orie nted) way of covering news stori es. It isrnconcluded that medi a houses themselves have limited conunitment as we ll as intell ec tu alrncapac ity to develop peace oriente d press.