This study attempts to explore the vilalrol e of entcrtainmcnt -educationrntowards the behavior change of the youth in Ethiopia. In doing so, thernresearch examines the impact of Menta Menged Radio Serial Drama inrnaddressing HIV / AIDS, Reprodu ctive Health and related youth issues. Inrnorder to have a clear understanding of this issue, the researcher focusedrnin three technical schools in Addis Ababa and interviewed a number ofrnyouth who have been involved in listener's group in different parts of therncountry. As one of the quantitative research methods, a sample surveyrnbased on questionnaire is used to collect data that can be tabulated andrnpresented in numerical forms . For the collection of data that cannot bernquantified as well as to substantiate data obtained through surv eyrnquestionnaire, a qualitative research method t.hat primarily focuses onrngro up discussion and m-depth interviews was conducted. To asses therneffect of the dram Berhan research and Development Consultancy'srnresea rch on th e dram's effect was also analyzed. The findings of thernstudy reveal that the Sabido methodology based radio serial dramas arernfound to be the most effective ways of intervention on raising you thrnattitude, awareness, knowledge and gradually changing their behavior i nrnregard t o the most pressing and contemporary issues such asrnreproduclive health, HIV / AIDS l'l11d other socio -cultural educati onal andrneconomic issues. In th is regard, the Sabido based radio serial dramarnJvlenta Mened has a lot of impact on the youth as the data obtained inrnthis study ha s attempted to demonstrate.