The main purpo se of thi s stud y was to exa mine man ifestati o n of po litical plura l ism in newsrncoverage of the Ethiopian broadcast media in reference to three selected stations. T heories ofrnHabermasian pub li c s phere theory, polarized pluralist model, age nda sett in g and politicalrneconom y of mass media have been em ployed as theoretical frameworks for th is st ud y. The studyrnempl oyed qua ntitati ve meth od a s th e princ ip al method a nd qual itative as suppl e me ntary. Byrntaking samp les fr o m a s ix-month news transmi ss ions in th e selected station s, an an a lysis a ndrninterpretation was co nducted based o n th e procedures and rul es of cont e nt a na lys is. Moreover,rneleven ke y informants, w ho have direct o r indirect re lation wi th the t op ic , were selected andrnin te r v iewed, to tr iangulate the information gai ned via co nte nt a na lys is. The data were organi zedrninto re leva nt categories a nd ana lyzed acco rdin g ly. T he res u lt of th e stud y revea ls that , inte rnalrnp lurali sm ha s not been prope rl y interprete d in the studied media ho uses. Compa rati ve ly, thernviews of op pos it io n pa rti es were hi ghl y oppressed in th e se lected broadcastin g m edia. The mediarnfai ls to entertai n equitable coverage of news presentat ion between th e rulin g party a nd th ernoppos ition parties . It seems th at id eas a nd complaints from th e society doesn't get enough s pacernin the media. When we see the representa ti on of th e rulin g part y in th e medi a, it is mostlyrnd ep icted as d eve lopmenta l, th e stat ion s did not have room for corrective news pi eces. Becau sernth ey use mostly news p repa red or deve loped by the in -ho use reporte rs, the balance of the newsrntra nsmi ss ion has bee n affected. The s tud y concluded that th e democrati c po liti ca l sys temrndemands Ethi o pi an broadcast medi a to ente rta in plura li sm, intern a l po liti cal p lur a li sm has beenrncomprom is ed in th e sa mpl e broa dcast med ia impl yi ng th at th ere is li ttle c ha nce fo r enterta in ingrndi verse po lit ical views in the Ethi opia broadcast med ia predominatel y owned by t he governm ent.rnBa sed o n the stud y, a coupl e of r ecommendati o ns that might he lp to reduce th e limitat io ns o f thernpress are s u ggested.