The effective use of media is a critical component in combating HIVIAIDS The purpose of [hernresearch was to asses what Betengna program is playing as a media in combating HIVIAfDSrnHIVIAIDS was selected as a case study, because it is a serious problem throughout the country.rnBetengna is one of the programs which deal about HIVIAIDS and related health issues. Out ofrnthe total programs (230) transmitted by the station, 20% of the programs have been selected forrnanalysis. A total of 230 programs reached to the audience. Both qualitative and quantitativernmethods were used to analyze data. In order to select the study unit systematic sampling methodsrnhas been used. Purposive sampling methods also used to select audience respondents in order tornshow their attitude towards the program. The questionnaire distributed for 60 purposefullyrnselected respondents. The program, questioners, and semi-structured interview with journalistsrnand audience have been used to collect the necessary data. Content analysis has been used forrnqualitative data to be analyzed. Table and graphs have been used to present and to analyze thernqualitative data. Media theories, development communication and development communicationrnperspectives: diffusion of innovation and participatory approach including agenda selling hasrnbeen used to inform analysis and discussion. The finding from the study suggested thai the radiornstation has been able to persuade the audience to consider HIVIAIDS as a major issue ofrnconcern. The result of the study showed that the satisfaction level of the Betengna programrnaudience on HIVIAIDS service provided by Betengna program radio is high. Demand forrninformation among the audience in HIV prevention found to be high. Their message productionrnand way of partiCipation encourage the audience. And as the data shows that the program haverngive more space on prevention. Of all response imply that the programs were well organized andrnhighly participates the audience. Moreover, as the result shows, Betengna is playing what isrnexpectedfrom a media station infight against HIVIAIDS