This study analyzed the contents of some common commercial billboard advertisementsrnin Addis Ababa. The contents analyzed include; photographs, messages, color and appealrnstrategy .As the demand to advertise products and services through billboards tend torngrow the question over effective communication become a serious issue. This study thus,rnconducted so, as to answer such questions raised in billboard communication.rnQualitative content analysis has been used to analyze the contents .A ccording to thernanalysis made billboards those planted along side major roads mostly use humanrnphotographs, particularly women's photograph and these could be done with out anyrnconnection women's have to the product/se rvice advertised. Apart from this mostrnbillboards have been overlooked by target customers, although there are also somernbillboards those achieved best communication through their messages and will have wellrnmixed elements to lIy to catch viewer's allention.rnConcerning photographs, there is plenty of mismatch, .. will be found in those billboardrnads selected for analysis. Beyond this appeal strategies used in mosl billboards are weakrnand can not able to catch viewer's altention . The messages accompanied with the productrn/services was also detailed, straightforward and embrace each information about thernproduct. In association to the appeal strategy used most billboards used, an ornaterndesign which means over decoration, due to such inconveniences billboards thosernselected for analysis and billboards those deployed mostly in the city of Addis Ababarnunable to communicate the rightful information about the product /service advertised.