Perceptions Of Women Journalist On Practices Of Reporting In Ethiopian Broadcasting Corporation In The Case Of National Radio Ethiopia

The purpose of this study is to assess the Perceptions’ of women Journalists on Practices of Reporting inrnEthiopian Broadcasting Corporation in the case of National Radio Ethiopia. Data was gathered by rnmeans of survey using questionnaire and group discussions. mainly regarding job assignment, rnmentoring and coaching practice, performance measurement, promotion, and female rnjournalists’ perception on these issues and their aspiration to reach to decision making rnpositions. The data was gathered from sample of 64 women journalists through questionnairernand from two group discussions. Convenience sampling technique was used for this study to rnreduce the difficulty caused by Covid 19 epidemics. The researcher used descriptive statistics to rnpresent and reveal facts. Five level Likert scale was employed to analyze the five level ordinal rndata on perceptions of women journalists. The reliability of the data was tested sing Cronbach rnAlfa and proper review of prior studies it is found to be valid (Cronbach Alfa is above 0.7) and rnreliable. rnThe result showed that the job assignment, measurement and promotion practices are not to rnbuild the capacity of female journalists, to give opportunity to females and the promotion is rnfavored to men. Also the result prevailed that the averages years of experience of women rnjournalists at different job grades is higher than male journalists. In higher positions the rnproportion of women journalists is decresed their participation. Most of the female journalists rndid not like their jobs as they respond because of the unfair job assignment, weak support and rnmentoring, and unclear/unfair promotion procedure

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