Assessment On Impacts Of Public Relations Practices In Creating Enabling Situations To People With Disabilities The Case Of Addis Ababa City Administration Bureau Of Labor And Social Affairs
The title of the study is Assessment on Impacts of Public Relations in Creating Enabling Situations to People with Disabilities: The Case of Addis Ababa City Administration Bureau of Labor and Social Affairs. The study focuses mainly on the impact of public relations on the issues of disability in Creating enabling situation to people with disabilities and their families who are routinely stigmatized and isolated in Addis Ababa. At the same time, the study examined the public relations models and tools which are used by the Public Relations department and their impacts. The study was conducted by using the mixed method research approach or both the qualitative and quantitative research methods were used, and in-depth interviews, document analysis and questioners were implemented during data collection. In terms of sampling techniques, purposive sampling is applied in the study. The data obtained from this study were presented and analyzed thematically. The crucial impacts public relations in creating a collaboration bridge among the organization and its stakeholders on the issues of creating enabling situations for disabilities is confirmed by 72.5% of the respondents in the research. The causes of the present days prejudice, stereotypes and discriminations towards people with disability are lack of awareness and poor implementation of public relation in creating enabling situations to people with disabilities in the City Administration and it was witnessed by 55 % of the respondents. 63.3 % of the respondents were also confirmed that, the consistency of integration among the public relations directorate, people with disability, associations and stake holders of the organization on the issue of disability and creating enabling situation to disabilities is essential and on progress. The implementation of public relation models and communication tools were also examined in the finding. 63.33 % of the respondents witnessed that even though the public relation directorate is working to get all its public through public relation models and tools is encouraging, there are also limitations in executing them in a flexible way.