The Opportunities And Challenges Of Facebook Telegram And Youtube On Journalistic Practice Walta Media And Communication Corporate In Focus

The main objective of the study was to assess The Opportunities and Challenges of Facebook, telegram and YouTube on Journalistic Practice: Walta Media and Communication Corporate in Focus. The study examined journalists' social media utilization for their day to day journalistic practice, how social media is changing the ways in which journalists' information gathering and reporting process, and what are the opportunities and the challenges for journalistic practice in social media era. The participants for this study were a total of 40 which had been selected using purposive sampling technique. Questionnaires were distributed to 40 journalists. In addition, five senior journalists were interviewed for triangulation purpose. The finding reveals that the role of the social media in the traditional media setting is considered both as challenge and opportunity. Of the total 40 respondents, 89.6% are considering it only as an opportunity, but 89.9% sees it as a challenge. The rest consider it neither as an opportunity, nor as a challenge. The study finds out, despite recognizing the significance of the social media, both journalists and the media houses have not been exploiting the potential of the social media to the best of their interest. Therefore, it needs proper training, attention and leadership both from the media houses, journalists, researchers, educational institutions as well as policy makers at large

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