The objective of this study was to explore the practice and challenges of tourism media coveragernin the ETV "Tena-Yistilign Ethiopia" news package. The research design was descriptivernresearch design. In addition to this, a mixed research approach is employed in this study. Therndata collection instruments were interviews and document analysis. An interview was conductedrnwith the editor-in-chief, shift editor, producer, news anchor/host, and reporter. Documentrnanalysis was obtained from sixty-seven tourism news broadcasts from January 1, 2019 tornDecember 31, 2019. The findings of the study pointed out that the ETV news package has lessrnattention to tourism reporting. The sources of information for tourism news stories are eventbasedrnand government organizations. Some of the challenges of tourism reporting in the "Tena-rnYistilign Ethiopia" news package were lack of interest and awareness of tourism reports as wellrnas media roles, lack of infrastructure, lack of information, and time constraint. Based on thernfindings of the study, the following recommendations are forwarded: The management of thern"Tena-Yistilign Ethiopia" news package should give due attention to tourism and assignrnprofessionals who are able to produce well-planned, organized, and quality tourism news andrnprograms so as to promote media coverage of tourism reporting. The journalists need to be wellrninformed about tourism and work hard to promote the sector in their news packages. The mediarnmanagement and other stakeholders should provide training to media and tourism professionals,rntour guides, and other stakeholders to help encourage the sector's concerned bodies.