The contribution of Micro and Small Enterprises in alleviating poverty and in initiatingrneconomic development is found tremendous. Unfortunately, the development and contribution ofrnMSEs in Bahir Dar could not be significant as expected or required. They have being facedrnfinancial and infrastructural constraints. Besides, they are involving in the competitive businessrnenvironment with big firms and companies, and in the society who have long standing attitudinalrnproblem towards MSEs and their products. Generally, MSEs in Bahir Dar are found in therndeficiency situation of generating customers for their products and services. The aim of thernresearch, therefore, is exploring the marketing communication strategies used by MSEs in BahirrnDar, analyzing those marketing communication strategies within the frame work of marketingrncommunication principles, and identifying appropriate marketing communication strategies thatrnsuit the business and socio-cultural context of the study area. The researcher used qualitativernresearch method and in-depth individual interview and focus group interview as data gatheringrninstruments to perform the study. The outcome of the research has indicated that MSEs have notrnused appropriate marketing communication strategies and in the way that could tackle thosernbusiness and socio-cultural problems. They rarely and inefficiently used media publicity,rnexhibition and word-of-mouth marketing communication tools. But, the application of onlyrncommercial marketing techniques and to such level could not be efficient in this business andrnsocio-cultural environment. And implementation of social marketing technique is cruciallyrnimportant to tackle long standing and deep rooted negative attitude of the society to MSEs andrntheir products in addition to appropriate application of publicity and word-of-mouth marketingrncommunication.