The Framing Of Political Parties By The Ethiopian Print Media In The 2010 Parliamentary Election

The main aim of the study was to examine how the Ethiopian print media framed thernpolitical parties of the country during the 2010 Parliamentary Election. The researchrnemployed both quantitative and qualitative approaches. To conduct the study, threernnewspapers namely Addis Zemen, Reporter and Awramba Times with a relatively highrncoverage of domestic politics and larger circulation, and two contending parties-thernEPRDF and Medrek-which had seats in the parliament were included in the study. Thernstudy included newspapers published within the period of January 15 to May 15, 2010.rnResults of the study revealed that the government owned newspaper Addis Zemenrnportrayed EPRDF positively, but it portrayed Medrek negatively. On the contrary, thernprivately owned newspapers, Reporter (though with some exceptions) and AwrambarnTimes, portrayed EPRDF negatively, whereas they portrayed Medrek positively.rnAwramba Times appeared to favor Medrek while Addis Zemen seemed in favor of thernEPRDF, and this shows that there was biased view in the newspapers which could lead tornless informed and more polarized electorate. However, Reporter was relatively in a neutralrnmode. The study also showed that conflict frame, followed by attribution of responsibilityrnand economic consequence frames, was found to be the most manipulated frame. Finally,rnrecommendations for further research were forwarded.

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