Analysis Of Malaria Coverage In Ethiopian Print Media The Case Of Addis Zemen Amharic Daily Newspaper

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Malaria is a devastating health issue that is hampering the physical, social and economicalrnwell being of millions of people world wide. In Ethiopia, malaria threatens 68% of thernpopulation and it is reported to be one of the leading reasons why the country hasn’t stillrngot out of the economic ditch that it is in. On the other hand, there is a growingrnacknowledgement that news plays an important role in an interpretation of a disease, inrnsetting the agenda of the public and in influencing policy makers. With this in mind, thernstudy is conducted to find out the contribution of Addis Zemen newspaper in creating thernnecessary awareness and in providing up-to-date information about malaria to therncommunity.rnThe research adopts both quantitative and qualitative methods for the analysis of malariarncoverage in Addis Zemen newspaper. Newspapers appearing between July-Jan of 2006/7rnand 2008 are content analyzed for different aspects such as; overall health issues raised,rnfrequency of coverage, space allotted and sources used. The findings of the content analysisrnwere supported with results gathered from three kinds of questionnaires and interviews inrnorder to reach at the current representation of malaria in the newspaper.rnThe findings of the study reveal that despite the great impact that the disease is causing tornthe country, malaria is given poor coverage by the newspaper. The representation of therndisease is also found to be very low. Even when compared with other health issues that arerncovered in the newspaper malaria seems to be over shadowed with high profile diseasesrnsuch as HIV/AIDS. The study has attempted to find out the possible reasons and it hasrnalso forwarded a recommendation for a better coverage of malaria in the newspaper agency.

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Analysis Of Malaria Coverage In Ethiopian Print Media The Case Of Addis Zemen Amharic Daily Newspaper

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