The purpose of this study is to investigate bilingualism in commercialrnadvertisement. Based on the objectives of the study, data was gatheredrnthrough the use of questionnaires and interviews as well as informalrnconversations held with the respondents of the questionnaire. According tornthe findings, bilingualism is found to be playing an important role inrncommercial advertisement in order to communicate better with thernspeakers of different languages who are the target audiences of thernadvertisers. Bilingual advertisement has also the advantage of creating arnsense of identity and belonging sens with the speakers of the languagesrnused for advertisement in addition to informing about the products andrnservices. Moreover, the study reveals that the communicative effects andrnthe creation of identity in bilingual advertisements serve as means tornenable advertisers to increase their sales and profitability. Concerning thernattitudes of advertisers towards using bilingual advertisement, majority ofrnthem have shown positive attitudes. Different reasons have been providedrnby advertisers for using bilingual advertisement, the main ones being, therncommunicative advantage of bilingual advertisement, its advantage ofrncreating a sense of identity and its advantage of enabling organizations tornbe more memorable by the different language speakers. The majority of thernadvertisers use different ways of getting feedback regarding thernadvantage of bilingual advertisement while the rest have no means of anyrnkind. All the advertising organizations emphasized the communicativernadvantage rather than the status of the language in their use of code switchingrnand English language in their bilingual advertisement.