The Effect Of Logistics Activities On Sales Volume The Case Of Heineken Breweries S.c Ethiopia

Logistics And Supply Chain Management Project Topics

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The paper has made a study with the objective assessing the effects of logistics activities on salesrnvolume under the five interdependent activities: customer service, inventory management,rnsupply, transportation and warehousing on the level of sales volume in a set up where HeinekenrnBreweries S.C was considered as a population. Accordingly the study raised five hypothesisrnparallel with the five specific objectives. In order for the study to be able to answer the raisedrnhypothesis quantitative data were collected from secondary data sources from the company datarnbase called Heilite, system data base designed by International Business Machines Corporationrnand Brewery Comparison System, a system which is used by around 200 global manufacturingrncompanies. Explanatory and descriptive research design were used along with data analysis toolrncalled Statistical package for Social Science with version 24. Regression and correlationrnanalyses were used to investigate the relationship between dependent and independent variablesrnand magnitude of the impact of logistics activities on sales volume. The study found out of a totalrnof five dimensions under examination all except warehouse are statistically significantly affectrnthe sales volume with a 0.05 level of significance. Among those dimensions inventory planningrnand management has a higher impact therefore the research recommended to give a duernattention for inventory planning and management on forecasting accuracy to be based on therntrend and current market scenario at the same time the company could also decide whether thernthree month stock is required or not. The company should also use automated ordering andrnreplenishment software which could also show stock out level. At the same time the companyrnshould also consider customer response, supply and transportation in order to improve salesrnvolume.

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The Effect Of Logistics Activities On Sales Volume The Case Of Heineken Breweries S.c Ethiopia

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