The major objective of this study was to explore the Critical Factors Affecting Supply ChainrnManagement in Brewery Manufacturing firms in Ethiopia. The research design was used torninvestigate the factors that affect the supply chain management in brewery industry in Ethiopia. Hence,rnthis study used quantitative and qualitative research design (a mixed research). The relationship ofrnfactors, production scale and product quality has a less correlation with supply chain integrationrn(r=0.341) and a moderate correlation with customer focus and innovation (r= 0.479) and a strongrncorrelation with marketing and distribution (r = 0.724). The chi-square for the factor calledrnproduction scale and product quality was 3.379 and the significant level was 0.066 (insignificant).rnThe factor called supply chain integration had a chi-square test of 3.379 (sig: 0.066) and indicatesrninsignificant value. The chai-square result of customer focus and innovation showed as 5.586 withrnsig blow 0.05 (0.018) indicated customer focus and innovation was a determinant factor that had arnrelationship in the supply chain management important in Ethiopia brewery industry. A very lowrnchi-square result was registered on marketing and distribution and it was expressed as marketingrnand distribution was not a determinant factor. The breweries companies in Ethiopia may identifyrnthe portfolio of key initiatives that will help transform their traditional supply chain into a demand-rndriven value network.rn Key Words: Organizational performance, Supplier, Supplier RelationrnManagement