Every customer in the market has his/her own brand choice. Customers consider certain attributes beforernpurchasing products. The objective of this study was to identify factors affecting brand choice of automobilernbuyers in Addis Ababa. The variables included in this study are brand image, reliability, price, availability ofrnspare part, safety, fuel consumption durability and social values of automobile. A sample of 400 automobilernbuyers was selected using convenience sampling technique with distributing structured questionnaire based onrnlikert type scale was used to elicit information from the sampled respondents in the city of Addis Ababa. But 382 ofrnthem return correctly and within time. The data were analyzed using descriptive statistic to calculate generalrninformation of the respondent and inferential statistics to test like multiple regressions, normality, reliability,rncorrelation and multicolinearity of data. The findings of the study showed that most of respondents wererninfluenced by their brand image to choice the brands of automobile among available in the market. ParticularlyrnTOYOTA is found to be a top of mind and mostly preferred brands of all brands available in Ethiopia. The studyrnrevealed that brand image, reliability, price, availability of spare part and social values make a significant andrnpositive contribution to automobile brand choice of consumers in Addis Ababa and the remaining variables likernsafety, fuel consumption and durability has no significant for brand choice of automobile in a city. Moreover, thernstudy finding shows that, there is variation on brand choice based on respondentâ€™s income level.