The purpose of the study was to examine the effect of multichannel distribution system onrncompany performance in the MOHA soft drinks industry. The study undertook anrnexplanatory research design and quantitative approach with a population of 125rnrespondents from which a sample of 106 was drawn. Self-administered questionnairesrnwere used to collect responses. Measurement of the relationships of the study (channelrnlevel, channel control, channel cooperation, channel conflict and company performance)rnwas done and subjected to rigorous data processing and analysis using the relevantrnstatistical computer software packages. Findings indicated that there were significantrnrelationships between channel level, channel control, and company performance. Andrnthere is no significance relationship between channel cooperation channel conflict andrncompany performance. Results from regression analysis showed channel level andrnchannel control were significant predictors of company performance. The studyrnrecommends therefore, that since the model could only explain 20% in variance of therncompany performance of MOHA soft drinks industry, a study be carried out comprising ofrnother factors which were not part of the model. The finding of the study showed that therernis no a significance difference between category of respondents employee and depots withrnregard to all factors. After examining the results and reaching on conclusions, thernresearcher recommended that the company should focus their attention on channel controlrnin selection, motivation, training and evaluation of channel members and on channel levelrnto take great care about choosing the right distributors