The study was aimed to measure customer based brand equity of selected Television channels inrnAddis Ababa with respect to media service buyersâ€™ perception by utilizing Aakerâ€™s customerrnbased brand equity model. A four dimension of brand equity model posited by David Aaker wasrnused in order to conduct the investigation via quantitative research design, where descriptivernand explanatory research approach was applied. A sample of 404 media service buyerrnrespondents from Addis Ababa were selected by a convenience sampling method and data wasrncollected through a structured questionnaire intending to identify their perception towards therntelevision channel brand (EBC1, EBS and Kana). Out of 404 structured questionnairesrndistributed to respondents 363 were collected, which maintained 89.85% response rate. Thernresults of correlation analysis showed that all the four determinants of Customer-Based BrandrnEquity had a positive significant relationship with the overall brand equity as well as withinrnthemselves. The results of multiple regression analysis also revealed that the three dimensionsrn(brand loyalty, brand association and perceived quality) have a positive influence on the overallrnbrand equity though their contribution magnitude is not the same however brand awarenessrncontribute or predict the overall brand equity negatively but not significant. Among thoserndimensions, brand loyalty had the strongest positive significant influence on the studiedrntelevision channelsâ€™ customer based brand equity followed by perceived quality. Thus, mediarnmanagers should exert their efforts to increase brand loyalty first along with Perceived Qualityrnof their customers so that the Overall brand equity would accordingly increase.