Factors Affecting Customers Adoption Of Internet Banking In Case Of Commercial Bank Of Ethiopia

This study investigates the factors that affect customer adoption of internet banking onrnCommercial Bank of Ethiopia Addis Ababa city branches. The variables were chosen based onrnfindings from the previous literatures. A mixed research approach and explanatory design werernadopted in carrying out this research. Secondary time series data were collected from E-paymentrndepartment reports and performance reports of the bank. In addition, use internal portal’s andrnlinks. Multiple linear regression equation was used to estimate the model using SPSS version 20rnsoftware. The results obtained from regression output indicated that among the studiedrnvariables, Perceived usefulness, ease of use, prior internet knowledge, intention to use andrnconvenience were found to be statistically significant determinant of adoption of internetrnbanking. On the other hand, perceived risks were statistically insignificant in affecting adoptionrnof internet banking. The study suggests that focusing on these internet banking variables couldrnfurther reduce the probability of default while customer adoption of internet banking

Get Full Work

Report copyright infringement or plagiarism