Understanding the consumer behaviour helps the marketer to offer a product that qualifiesrnthe value. The objective of the study is to examine factors influencing consumers buyingrnbehaviour of washing machine. This study has covered consumers in condominium residentrnarea selecting about 384 respondents from different people living in Addis Ababa. Most ofrnthe respondents replied to the questionnaire given to them completely. The questionnairernconsists of two parts. The first part deals with the personal data of the respondents. And thernsecond part has questions regarding the selected variables affecting the buying behaviour ofrnthe respondents. 368 were valid and used for statistical analysis.This study was conducted byrnusing four factors (demographic factor, social factor, lifestyle and cultural factor).rnQuantitative research approach, explanatory research design and deductive type ofrnreasoning were employed for this study. As data collection methodology, administeredrnquestionnaire was distributed to the representative of the study. To analyze the collected datarndescriptive statistics was used. Demographic factor, social factor and lifestyle were factorsrnthat highly influencebuying behaviour of washing machine. The study revealed that culturalrnfactor istrivial factor.The study is resumed to enrich existing knowledge on the subject andrnserve as a research literature material for subsequent studies on related areas. Regarding itsrnacademic implications, important findings of the research are believed to add on a valuablerninput to the marketing field in general.Results from the study are expected to providernbusinesses with a variety of ideas for developing their advertising strategies and designing orrnmodifying products or services.