The main aim of this research was to examine the effect of Advertisement on purchase intentionrnthe case of Ada food complex s.co. The study used Explanatory and quantitative technique inrnwhich 384 respondents from Bishoftu town were included. These respondents were selected byrnconvenience sampling this also used in order to select the target customers of the company.rnThe data were collected through self-administered questionnaire which resulted in 370 validrnresponses. The data collected from the questionnaire were analyzed using Statistical tools suchrnas descriptive statistics, correlation, multiple regression and ANOVA using SPSS 20. ThernPearson correlation coefficient used in the study signifies that all independent variables (attituderntowards advertising(general), attitude towards TV advertising,attitude towards radiornadvertising, advertising Language, Message content of Ad, repetition of ad and celebrityrnendorsement) and the dependent variable(purchase intention) have a positive relationship withrnanother. In addition to correlation analysis the result of regression the study shows that allrnvariables have positive significant effect on purchase intention except advertising language. Thernscore of the coefficient correlation determination R2 is 0.645, which implies that there isrnquite significant explanatory power and also 64.5% variation on dependent variable isrncaused by independent variables The highest effect on consumer purchasing intention refers tornrepetition of advertising.The Beta weight score indicated that the effect of Repetition ofrnadvertising is greater than that of other Advertising variablesThe finding of the study also showsrnmost of consumers prefer Television from the medias being used by the company. The companyrnrecommended to give due attention to the variables to attract more consumer purchase intention