Measuring the effect of advertisement on customer saving behavior is very important. IfrnAdvertisement does not create any positive change on customersâ€™ saving behavior, allrnresources such as money, time, and effort spent on advertisement will go in vain. The studyrnaims to explore the effect of advertisement on customer saving behavior in the case ofrnCommercial Bank of Ethiopia. The study categorized advertising in to five dimensions.rnThese are understandability, impressiveness, attention grabbing, honesty and advertisingrnby influential communicator. It followed a deductive form of research approach and thernresearch design was explanatory. Questionnaires were used to collect primary data byrnusing a self-administered data collection system from 384 respondents, out of which 362rnvalid questionnaires were collected and analyzed. These respondents were selected byrnusing a non probability sampling technique, which is Judgment Sampling method. The datarnwere analyzed using descriptive statistics (frequency, percentage) and inferential statisticsrnlike correlation and multiple regressions. The finding revealed that there are positive andrnsignificant relationships between impressive advertising, attention grabbing advertisingrnand advertising by influential communicator and customer saving behavior in commercialrnbank of Ethiopia. But understandable and honesty advertising have relatively weakrnrelationship with saving customer saving behavior. Eventually, this study recommendsrnappropriate actions for the bank in refining its advertising strategies as a means ofrnovercoming the intense competition that exist in the industry, therefore, they can increasernits profitability and market share